Tips for growing your Skincare and hair care Business

1. Be clear on your brand
Figure out what your brand is. What is your logo? Is it visible when viewed on a tiny screen? Don’t just stick up a  as your profile picture, make sure you have a memorable logo or photo of yourself which pops on the screen. You may want to remove all the text from your logo and just go with a small image if your larger logo does not lend itself well to a small box. What are your brand colours? Try to get consistency in those colours – think of your skincare business Instagram profile as a small vision board which reflects your brand and your ethos

2. Hashtags
You need hashtags, don’t hope to gain followers without them. You can only post a maximum of 30 hashtags on each photo, but you need to optimise those hashtags. hair transplant in puneSpend a lot of time researching the best hashtags for your brand and your target customer and then make a list of them in the notes app on your phone.

Don’t choose hashtags that have millions of photos if you only have 50 followers – your photo will be lost in a sea of other photos (of dogs and dinners). Choose small niche hashtags and build it up slowly. When you have 1.2m followers, only then can you use the hashtag #love and manage to stand out. Before then, stick with hashtags with smaller numbers of followers such as #botanicalbeauty or #cleanbeauty.

3. Dogs, Dinners & Babies
Please remember that your brand is about you and your products, it is not necessarily about your dogs, your dinners and your babies. You are trying to sell people a brand of skincare, not show them your pet labradoodle.  hair treatment in pune
 
You might think your dinner tasted great, but it is an unfortunate fact that many of the food photos on Instagram look like they’ve been regurgitated.

Best Hair Treatments for Healthy Hair

If your brand is about people frolicking on the farm, then cute babies and pets may be on brand, but if you are trying to create a luxury premium brand then there’s very little space for cutesy family, pet and dinner photos. “Behind the scenes” photos are great, but they should be of you creating the brand and should allow your followers to connect with you as a brand owner. So go easy on the dog photos.

Every once in a while it's necessary to treat yourself, whether it's indulging in the chocolate-encrusted doughnut you cut out of your diet months ago or spending a luxurious day at the spa. Yet when we pamper ourselves, a hair treatment isn't always top of mind. We often forget about our poor hair  hair transplant clinic in pune, which we subject to heat styling, hair dye and other chemical-laden products. 

There are a million different ways we can damage our hair, whether it's from a weekly swim or just being out in the sun unprotected. So what's hair's version of a chocolate-encrusted doughnut? A regular dose of one of these intensive hair treatments, which are guaranteed to give you healthy hair. 

We have an array of hair needs, from taming frizz to volumizing thin hair, and we've tried nearly every product under the sun to get hair soft and shiny. With so many different hair treatments out there, it's hard to tell which ones really work and are worth the money. That's where our readers come in. 

TotalBeauty.com members have tried it all, and they say these best hair treatments help dry hair feel rejuvenated and moisturized, frizzy hair become smooth and sleek and thin, flat hair gain some va-va-voom volume. So check out these products and treat your hair to something that's so good, you'll think it must be bad for you. 



4. Take good photos
Your photos need to be good. Don’t just point, snap and upload. Take the time to get your photos right. Those skincare business Instagram accounts with millions of followers and thousands of likes on each photo? hair clinic in pune They take the time to get it right. Make sure you have good lighting, good colours, good framing. Get the subject matter right. And please stop putting up garish advertisements – people don’t follow Instagram accounts to be shouted at about your discounts.

Great example: Formula Botanica

5. Your Magazine
Think of Instagram as a magazine. Your followers want to see the overall lifestyle and message you’re selling. I use an app called UNUM which has been the making of our Instagram account. I upload photos in advance and shift them around in a grid to find the right composition for our Instagram page. It takes time, thought and effort to create a board that looks pretty. We now have a formula to how we post images and it works.

6. Test out timings
Not all times of day are good for posting. I use an app called Insta Command which tells me which times of day have been more successful for engagement. I know that posting in the evenings isn’t good for us, so I don’t do it. I get my photo, text and hashtags ready the night before and then upload the image in the morning.

It may be completely the opposite for you, depending on who follows you. Test out different times and see what works best. And hopefully you don’t have to fill the 6am slot, like I do!

7. Your Products
You sell skincare products, so you need to show them to your followers. But don’t use your skincare business Instagram account as a catalogue of products, instead show your users the lifestyle they will have when they buy your products.

Make sure your products are actually featured on your page too – I’ve seen so many skincare companies who don’t put up enough images of their products. Don’t be shy about showing the world what you’re making and make sure you feature your products.

8. It’s not all about the photo
Beautiful photos are important, but you must also consider the text. What are you telling people about your photo? How are you benefiting your followers? I’ve been microblogging underneath our photos for the last couple of months and it’s been hugely successful. Don’t type your text straight into the Instagram app, make sure you construct a nice story in your notes app first and then turn it a beautifully structured story that you can copy and paste straight underneath your photo.

Great example: SkinChakra